No Need to Fear Losing Your Benefits Package if you go Solo!

 

 

 

Starting your own business can be scary. Leaving behind the security of your employer’s group benefits can appear to be a daunting task. As part of our course “Become A Nurse Consultant on a Shoestring Budget“, Going Brothers Financial is our resource to make this process easy for you. They are a niche firm that specializes in working with small business owners in setting up and reviewing their employee benefits packages – all the way from health insurance, retirement accounts, life, disability and long-term care insurance.

For many of these businesses, these benefits programs are done on an individual basis, especially for sole-proprietors who are the owner and the only employee. The health insurance industry is complex and the idea of navigating through the myriad of options can be a scary task. Depending on whether your needs are for yourself and family or for a group of employees, there are solutions that can be cost effective. Because individual and group insurance have different rules on what is covered and who is eligible, the rules can get confusing. We’re here to help. With a little bit of information about what you’re looking for, we can pare down the options to a handful of plans that fit your needs. More importantly, we can give you a rundown of the benefits in plain-English so you understand the pros and cons of each plan.

One of the misconceptions is that people with pre-existing medical conditions will not be able to get coverage. This is not true. Group plans have to cover all pre-existing conditions as long as you have had continuous coverage through a group or qualified individual plan for the past year. So for some small business owners who have pre-existing medical conditions, a group plan might be an advantageous way to go. You only need 2 employees to set up a group health plan. So if it’s just you, we can assist you in finding an individual or family plan to cover yourself or your family members. If any of you have pre-existing conditions, it doesn’t mean that they will be excluded or that you will be declined. However, there are programs through the Federal government – designed for individuals who have no group coverage and cannot qualify for individual coverage due to pre-existing conditions.

Another misconception is that only group plans are tax-deductible to business owners. This is not true. While it’s true that an employer may not pay the premiums for an individual, even if that individual is the owner of the business. However, self-employed individuals may deduct the premiums for themselves and their family on their tax returns, thus giving them the same deductibility as a group plan. Since individual plans can sometimes be cheaper than group plans, this can be an added savings to you as the business owner.

The final topic on health insurance that we should address is that of health savings accounts, or HSAs. These accounts are available to persons who have what is called a high deductible health plan, or HDHP, and can be set up individually or for a group. If you have one of these plans, then you can put pre-tax dollars into your HSA and then withdraw funds from these accounts tax-free if used for medical expenses for you or your family members. Best of all, the balances in these plans roll over each year, so you don’t forfeit the funds. This is yet another way to get you tax savings on your individual or group benefits.

 

Written by John Going of GOING BROTHERS FINANCIAL

Can New Grads Start Their Own Business?

 

  

 

 

 

    

 

     Absolutely!  New grads possess skills and knowledge that the general public does not. 

     Some characteristics one must have to be a business owner are:

     *Stick-to-it-tiveness—I know, this is not a real word, but it is a concept.  You must have the discipline to keep moving forward, even when it seems impossible. 

     *A deep desire to help people—Which is why you became a nurse in the first place!

     * A creative mind—You will have to find ways to use your nursing skills in a way that people will pay you for!

     * A willingness to take risk—Starting a business is not for the weak at heart.  There will be plenty of risk taking, but the rewards are worth every worry!

    *The ability to delegate—Once your business gets going, you will need to delegate medial tasks so that you may focus on your skills and talents that lend to the success of your business and make you money!

   * Leadership—You will have employees or subcontractors working for you.  They will look to you as their leader.  Your clients and audience will also look to you to be the industry leader. 

  *  Business sense–You will need to know how to manage cash flow and accounts payable.  If you do not have any background in business or finance, you will need to hire someone to help you.  Management of this area of your business is key to your success.

There are many businesses that have been started by new graduate nurses when they could not find employment in the traditional realm of nursing.  Some examples are:

Owner of assisted living facilities/personal care homes for the elderly or physically or mentally challenged

 Sick child daycare

Consulting for new mothers; child-proofing their home

Non-skilled assistance for the elderly in their home

Transportation company

Medical Errand running service

The list is only limited by your imagination!  So as you graduate and find it difficult to obtain a traditional job in the nursing industry, think outside the box!  Start your own business and be an employer for other new grads!

 

 

Believe it and it WILL Happen!

 

 

 

 

I come to you today, humbly as I have done a lot of introspective work lately.  I started doing work with a company called “Live At Choice” a year ago.  The work is fabulous and very freeing.  We are all in bondage with the things we have made up about ourselves when we were young.  These things have been running our lives and making every decision for us for years.  I look back over the year of doing this work and am amazed at the creation of the new belief system and therefore, outcomes occuring in my life.  I have noted that several of the outcomes that I wrote would happen a year ago, have come to fruition.  One of them happened to be quitting my full time job and moving into full-time entrepreneurship!  My ventures have taken me all over Texas.  One of my favorite places to be is the ocean.  Yesterday morning, I was walking on the beach and getting paid by clients to do so.  If that is not AMAZING, I don’t know what is…This is occuring because I BELIEVED it would…Simple as that.  Ok, well maybe not so simple, but well worth the effort.  Think about it.  Change your mind set.  Change your beliefs and make new outcomes for yourself!  Learn more about this LIFE CHANGING work at www.liveatchoice.com

How to Use Social Media Effectively in Your Marketing Plan!

I thought you might find this article by by Mikal E. Belicove interesting!

 

If you’re not only the CEO, but also the CMO you may be wondering if all of your social media efforts are panning out. According to a new report, you’re not alone. While 90 percent of marketers now say that social media-related marketing is important for their business, nearly 25 percent are still in the dark when it comes to measuring its effect, according to the third annual Social Media Marketing Industry Report from Michael A. Stelzner, founder of SocialMediaExaminer.com. Although it’s hard to justify plowing resources into something that you’re not sure is working, marketers overall have deemed social media a must.

Here are six of the key takeaways from the more than 3,300 marketers from businesses of all sizes who participated in the survey:

1. Social media takes time. Fifty-eight percent of marketers said they use social media six hours or more a week and another third spend 11 or more hours a week on it. Those with the most years of experience pour more than 20 hours a week into the effort.

2. Have a goal in mind. Eighty-eight percent of marketers said social media was ideal for generating exposure for their business, while 72 percent claim it has helped increase traffic or subscribers. Sixty two percent of marketers added that social media improves their business’ search rankings. Other benefits of social media marketing include creating new business partnerships, generating qualified leads, reducing marketing expenses and improving sales.

3. Social media isn’t just useful for reaching consumers. Business to consumer, or B2C, marketers continue to place a high value on social media, with 90 percent saying it is most important for their business. But business to business, or B2B, companies have joined the fray — with more than half saying they’ve been engaged in social media longer than a year. That’s compared to 31 percent in last year’s report.

4. Pick your medium. Not every social media site will help you accomplish your goals; it’s best to pick according to the sites that your customers use. But if you want to build a presence in front of the most eyeballs, Facebook edged out Twitter for the top spot — a change over last year. With 92 percent of marketers saying they use the tool and 75 percent planning to use it, Facebook once again reigns supreme. Still, 77 percent of respondents say they intend to increase their YouTube and video marketing efforts — making it the top vehicle that marketers want to invest in for 2011.

5. Wade in to new(er) sites. Less than one third of marketers say they’ll hike their participation in geolocation services such as Foursquare and Gowalla. And a paltry 19 percent of marketers plan to step up their use of Groupon or similar group-shopping sites.

6. Consider getting help. Twenty-eight percent of businesses plan to outsource part of their social media marketing efforts in 2011. That number has doubled since last year’s report when 14 percent said they outsourced such tasks as design and development, content creation and analytics to others outside the company.

What social media vehicle do you find most effective for your business? Leave a comment and let us know why.

You DO Have Control over Burnout!

 

I know, right about now, you don’t feel you have control over much if you are feeling the type of burnout that nurses experience.  Chances are, you are feeling trapped in that nursing job, whether it be at the bedside, in your cubicle or where ever you work.  Some tips to take control over your life and ditch that feeling of burnout:

1.  Exercise—I hear you saying, “But I do not have time to work out”.  If your life depended on it, you would find a way to put exercise into your day.  We all know that exercise increases endorphins.  Thus, those endorphins make us happy!  Just do it!!

 

2.  Repeat after me, “NO”.  There, now you have said it.  Keep practicing it until you make it a habit.  It takes 21 days to make it a habit so you better get started!!  You are not responsible for making EVERYONE on this planet happy.  So do not say YES to try to achieve this.

3.  Make a change!  If you do not like it where you are, leave.  There is a great chance your services are needed elsewhere.  Life is too short to be unhappy.  Besides, when you are unhappy, you make everyone else around you unhappy too!

4.  Get some sleep.  If you are not sleeping at least 8 hours, you are not getting enough sleep.  That stuff we heard about only needing 6 hours of sleep is bull!

 

5.  Eat a GOOD diet and take vitamins.  Our bodies are already stressed by the illnesses and stresses of our jobs.  We need to feed them food they can actually use, not food that is working against it.

 

6.  Work with your colleagues and teammates.  Help each other….we cannot do it all ourselves!  There are plenty of people out there who DO know what they are doing.  You are not the only one who can do it right :)

Everyday, we make choices.  CHOOSE NOT TO BE BURNED OUT!

You Can Make Money With Your Nursing Blog!

Yes, that’s right.  It’s called “Affiliate Marketing”.   Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site.

Affiliate marketing is a great complement to any other business model. Basically, you recommend products and services to your readers, and every time one of them makes a purchase through your referral link (a piece of code inserted in your blog), you receive a commission. Commissions can range from a few percent of the purchase price, to upwards of 50%. Physical products usually have a lower commission rate, while digital downloads have higher commissions.

The upside of affiliate marketing is that it’s simple. If
you’re established as an expert in your industry, you likely already tell
people what products and services you use in the course of your business.
You’ll continue to do the same… only now you’ll get paid for it!

There are a number of widely-known programs online to find
products and services to promote. Some of the most popular can be found on this site: http://odigger.com/find-nursing-affiliate-offers/

Why wait?  Get started today making money with your nursing blog!

What’s in a Name?

Have you ever wondered how people come up with their business names? Some people seem to not put much thought or originality into their business names while others are very creative and show passion through their business name. Do you think it matters? Of course it does!

Think about how you make purchasing decisions. Have you ever gone on the internet to find a business or service and skipped over one simply because of the name? I have. The thought process on that is if they did not put much time, thought or energy into naming their business, they might not care much about the quality of service they deliver either.

The name of your business will be one of the first decisions you make. A good name will have highly rated google key words in it so that people find you easily. You can use google AdWords, keyword search tool at http://AdWords.google.com. Another thing to think about is that the name clearly states what you do. If someone has to guess, they will probably skip over you. If you are stuck for ideas, take a look around at other businesses. See which names resonate with you. Why do they? Lastly, allow your passion to come through in your name.

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